Summary
This matrix covers meetings, collateral, internal communication mechanisms and external communications mechanisms at CCC.
Body
If your project affects any of the following audiences, work with Lori Hall, lori.hall@clackamas.edu or x3126, on your communication plan:
- Students or staff in multiple departments or areas
- College as a whole
- Communities in the service area
For CRM (College Relations and Marketing) needs, contact Jenelle Vader at jenellev@clackamas.edu or x3017.
Internal Communication Mechanisms
|
Internal Communication Mechanisms
|
Target Audiences
|
Purpose
|
Office/Lead
|
Lead Time Needed
|
|
All-student email
|
All enrolled students
|
College-wide news/announcements
|
Tara Sprehe & Lori Hall
|
Varies
|
|
All-staff email
|
All staff & faculty
|
College-wide news/announcements
|
CRM /Lori Hall
|
Varies
|
|
Annual student handbook
|
Students
|
Student resources
|
AFAC/Michelle Baker
|
|
|
Associated Student Government
|
Students
|
Share and get information
|
AFAC/Michelle Baker
|
|
|
Brown bag lunch
|
Interested parties
|
Informal learning
|
Varies
|
2 months
|
|
CCC This Week email
|
All staff & faculty
|
Need-to-know information
|
CRM /Jenelle Vader
|
1 week
|
|
Digital Signage (reader boards/TV monitors)
|
Students, staff, faculty, community on campus
|
General campus information
|
CRM/Justin Montgomery
|
1 week
|
|
FYI Today staff portal message
|
Staff & faculty
|
Targeted announcements
|
CRM/Jenelle Vader
|
3 days
|
|
FYI Monthly email
|
All staff & faculty
|
Share news about current and former staff/faculty
|
CRM/Jenelle Vader
|
2 weeks
|
|
myClackamas (student portal)
|
Enrolled students
|
Targeted announcements
|
CRM/Lori Hall
|
3 days
|
|
Posted fliers, table tents, postcards around campus
|
Students, staff, faculty, community on campus
|
Promote events and classes
|
CRM/Creative Services
|
15-20 business days
|
|
Scripts
|
Varies
|
Speaking to an audience at an event
|
CRM/Lori Hall
|
1 month
|
|
Student Services info email
|
Student Services staff
|
|
Ryan Stewart & Kara Leonard
|
Noon Thursday prior to Monday email
|
|
Tabling
|
Students
|
Engagement and information gathering
|
Varies
|
Varies
|
|
Video
|
Varies
|
Tell stories, promote brand
|
CRM/Lori Hall
|
2+ months
|
External Communication Mechanisms
|
External Communication Mechanisms
|
Target Audiences
|
Purpose
|
Office/Lead
|
Lead Time Needed
|
|
Board of Education (college leadership only)
|
Public
|
Inform, get approval
|
Exec/Denice Bailey
|
2 weeks before meeting
|
|
Call center (including hold music if applicable)
|
Public
|
|
Jenelle
|
|
|
Catalog
|
Current and prospective students
|
Information
|
Varies
|
February
|
|
Clackamas Print
|
Students
|
Information
|
Print staff - chiefed@clackamas.edu
|
Two weeks
|
|
Community group reports (civic organizations, city councils, etc.)
|
Varies
|
Give updates, share college news
|
CRM/Lori Hall
|
Varies
|
|
Facebook
|
Public, students
|
Share articles, photos, videos that tell our story
|
CRM/Kim Crane
|
1 week
|
|
Instagram
|
Students
|
Promote brand through photos
|
CRM/Kim Crane
|
3 days
|
|
LinkedIn
|
Professional network
|
Promote CCC as desirable place to learn and work
|
CRM/Kim Crane
|
1 week
|
|
Newsletters (bond, high school connections, etc.)
|
Based on topic
|
Update and inform
|
Varies
|
1 month prior to issue being designed
|
|
Open house
|
Public
|
Drop-in times to share and gather information
|
CRM/Lori Hall
|
1 month before event
|
|
Paid ads
|
Public
|
Promote events, brand awareness
|
CRM/Lori Hall
|
6 weeks (if approved)
|
|
Paid sponsorships
|
Public
|
Brand awareness
|
Varies
|
Varies
|
|
Press Release (if appropriate)
|
Public, media
|
Source of news and information
|
CRM/Lori Hall
|
2 weeks
|
|
Public forum
|
Public
|
Targeted discussion with community
|
CRM/Lori Hall
|
1 month before event
|
|
Mailed Newsletter
|
Public
|
Promote CCC to broader community
|
CRM/Lori Hall
|
2 months before pub. date (quarterly)
|
|
25Live event calendar
|
Public, students
|
Inform of important dates and events
|
25Live/Megan Feagles
|
1 week
|
|
Twitter
|
Students, community
|
Share real-time information
|
CRM/Kim Crane
|
1 week
|
|
YouTube
|
Public
|
Brand awareness and share stories
|
CRM/Justin Montgomery and Kim Crane
|
Varies
|
|
Website
|
Prospective students, current students, public
|
Inform, first touch
|
CRM/Support.clackamas.edu Web ticket
|
1 week content update and 1-2 months new content
|
Marketing Collateral
|
Collateral
|
Target Audiences
|
Purpose
|
Office/Lead
|
Lead Time Needed
|
|
Ad design
|
Public
|
|
CRM/Creative Services
|
15-20 business days
|
|
Business card
|
Public
|
|
CRM/Creative Services
|
15-20 business days
|
|
Book
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Brochure
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Calendar
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Card
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Certificate
|
Varies
|
Acknowledgment
|
CRM/Creative Services
|
15-20 business days
|
|
Cover
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Design
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Display
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Email/Eblast banner
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Envelope
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Flier
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Form
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Handout
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Invitation
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Letterhead
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Logo – upon approval
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Logo (co-brand) – upon approval
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Map
|
Varies
|
Improve navigation
|
CRM/Creative Services
|
15-20 business days
|
|
Newsletter
|
Varies
|
Share progress of large project
|
CRM/Creative Services
|
15-20 business days
|
|
Page master
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Poster
|
Varies
|
Promote event/activity/class
|
CRM/Creative Services
|
15-20 business days
|
|
Program
|
Varies
|
Event program
|
CRM/Creative Services
|
15-20 business days
|
|
Schedule
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Signage
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|
|
Swag
|
Varies
|
Brand promotion
|
CRM/Creative Services
|
15-20 business days
|
|
Ticket
|
Varies
|
|
CRM/Creative Services
|
15-20 business days
|