The "2024 First-Year Experience Survey" by EAB explores the evolving preferences and challenges faced by first-year college students. The survey provides insights into student satisfaction, mental health, academic preparedness, affordability concerns, and the effectiveness of recruitment strategies.
Main Takeaways:
Policy and Practice Recommendations:
- Enhance Mental Health Support: Prominently market mental health services to prospective students to address one of their primary concerns and differentiate your institution.
- Focus on Affordability: Highlight financial aid options, affordable tuition, and support services in recruitment materials to attract students concerned about college costs.
- Utilize Virtual Tours: Invest in high-quality virtual tours to engage students throughout their college search and application process.
- Direct Outreach and Simplified Applications: Use direct communication channels like email and personal letters, and consider pre-populated applications to ease the application process for underrepresented groups.