If your project affects any of the following audiences, work with Lori Hall, lori.hall@clackamas.edu or x3126, on your communication plan:
For CRM (College Relations and Marketing) needs, contact Jenelle Vader at jenellev@clackamas.edu or x3017.
Internal Communication Mechanisms
Target Audiences
Purpose
Office/Lead
Lead Time Needed
All-student email
All enrolled students
College-wide news/announcements
Tara Sprehe & Lori Hall
Varies
All-staff email
All staff & faculty
CRM /Lori Hall
Annual student handbook
Students
Student resources
AFAC/Michelle Baker
Associated Student Government
Share and get information
Brown bag lunch
Interested parties
Informal learning
2 months
CCC This Week email
Need-to-know information
CRM /Jenelle Vader
1 week
Digital Signage (reader boards/TV monitors)
Students, staff, faculty, community on campus
General campus information
CRM/Justin Montgomery
FYI Today staff portal message
Staff & faculty
Targeted announcements
CRM/Jenelle Vader
3 days
FYI Monthly email
Share news about current and former staff/faculty
2 weeks
myClackamas (student portal)
Enrolled students
CRM/Lori Hall
Posted fliers, table tents, postcards around campus
Promote events and classes
CRM/Creative Services
15-20 business days
Scripts
Speaking to an audience at an event
1 month
Student Services info email
Student Services staff
Ryan Stewart & Kara Leonard
Noon Thursday prior to Monday email
Tabling
Engagement and information gathering
Video
Tell stories, promote brand
2+ months
External Communication Mechanisms
Board of Education (college leadership only)
Public
Inform, get approval
Exec/Denice Bailey
2 weeks before meeting
Call center (including hold music if applicable)
Jenelle
Catalog
Current and prospective students
Information
February
Clackamas Print
Print staff - chiefed@clackamas.edu
Two weeks
Community group reports (civic organizations, city councils, etc.)
Give updates, share college news
Facebook
Public, students
Share articles, photos, videos that tell our story
CRM/Kim Crane
Instagram
Promote brand through photos
LinkedIn
Professional network
Promote CCC as desirable place to learn and work
Newsletters (bond, high school connections, etc.)
Based on topic
Update and inform
1 month prior to issue being designed
Open house
Drop-in times to share and gather information
1 month before event
Paid ads
Promote events, brand awareness
6 weeks (if approved)
Paid sponsorships
Brand awareness
Press Release (if appropriate)
Public, media
Source of news and information
Public forum
Targeted discussion with community
Mailed Newsletter
Promote CCC to broader community
2 months before pub. date (quarterly)
25Live event calendar
Inform of important dates and events
25Live/Megan Feagles
Twitter
Students, community
Share real-time information
YouTube
Brand awareness and share stories
CRM/Justin Montgomery and Kim Crane
Website
Prospective students, current students, public
Inform, first touch
CRM/Support.clackamas.edu Web ticket
1 week content update and 1-2 months new content
Collateral
Ad design
Business card
Book
Brochure
Calendar
Card
Certificate
Acknowledgment
Cover
Design
Display
Email/Eblast banner
Envelope
Flier
Form
Handout
Invitation
Letterhead
Logo – upon approval
Logo (co-brand) – upon approval
Map
Improve navigation
Newsletter
Share progress of large project
Page master
Poster
Promote event/activity/class
Program
Event program
Schedule
Signage
Swag
Brand promotion
Ticket